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Bangalore, India. 22 August 2022 – Subex, a specialist in driving artificial intelligence (AI)-led Digital Trust, has announced it has been selected by Ethio Telecom to deploy its Fraud Management solution. The solution, which is built on Subex’s AI orchestration platform, HyperSense, will replace Ethio Telecom’s existing legacy fraud management system, thereby enabling them to move from a traditional rules-based approach to an AI-first approach. This approach will, in-turn, enable them to detect new and unknown threats in real-time.

Ethio Telecom is Ethiopia’s integrated telecommunications solutions provider, with over 50 million subscribers. The telecom operator has recently launched a pre-commercial 5G network within the country. In order to sustain its market leadership by providing high-quality, and innovative offerings, Ethio Telecom wanted to enhance and broaden its risk management strategy by having a holistic defense mechanism.

With Subex’s AI-first Fraud Management system on HyperSense, which leverages AI in every step of the Fraud management process, Ethio Telecom will now be able to bring in enhanced accuracy, coverage, and time-to-detect. These capabilities will, in turn, enable the operator to adopt a proactive approach to combatting risks such as SIM Box, Spoofing, SMS frauds, roaming frauds, subscription frauds, device frauds, Mobile money risks, Credit Risk Management, etc. Furthermore, with its earlier deployment of Subex’s Business Assurance, Ethio Telecom will now be able to consolidate its Revenue Assurance and Fraud Management approach to ensure the breaking down of silos and enhance operational efficiency. 

With Subex’s Fraud Management solution on HyperSense, Ethio Telecom will reportedly be able to: 

• Improve fraud coverage across their various business lines
• Leverage Explainable AI capabilities to enhance customer experience
• Make quick data-driven decisions with advanced visualisation and dashboarding capabilities
• Cater to new business requirements with the system’s scalability and elasticity
• Benefit from rolling upgrades, i.e., eliminate long and expensive upgrade cycles
• Reduce TCO with open-source components and low hardware footprint

Commenting on the partnership extension Shankar Roddam, whole-time director & chief operating officer, Subex, says, “This win marks another chapter in our long-standing relationship with Ethio Telecom and it comes close on the heels of our recent Business Assurance deployment. With the implementation of our fraud management solution coupled with the existing Business Assurance solution, Ethio Telecom will now benefit from a holistic risk management approach as they gear up to provide 5G services. Today, our risk management portfolio sets itself apart by adopting an AI-first approach to mitigate threats accurately and faster.

Ethio Telecom has consistently been at the forefront of adopting proactive measures to combat telecom risks and safeguard their business and customers. Towards this, the operator recognises the value of an approach which places AI at the core. We at Subex feel privileged to be working with Ethio Telecom to empower them in this fast-changing landscape”.

Commenting on the solution from Subex, Tsegaye Emmanuel, chief information security officer (CISO), Ethio Telecom says, “For over two decades, Subex has been in the market leaders’ group in the fraud management space. This fact, coupled with the success we have seen through the deployment of their Revenue Assurance (currently Business Assurance) solution have made them the ideal partner of choice in our fight against telecom risks. I believe that, in the future, as the threat landscape evolves, Subex’s AI-first fraud management system will be vital in safeguarding our business and customers. We see this as a future-proof investment that aligns with our digital services initiatives.”

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