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21 July 2022 – HERE Technologies, the location data and technology platform, announced that Citility, an integrated mobility platform in India, is leveraging HERE location services and application programming interface (APIs) for its solutions and products.

Aimed at city authorities, governments, and transport agencies, Citility provides a holistic view of urban mobility by combining data from various sources to solve urban mobility challenges within cities. The Citility mobile application further analyses multiple commute options and suggests the fastest, safest, and greenest routes for citizens. Citizens will even be rewarded with carbon credits in the form of coupons or discounts on transportation tickets for taking greener routes. 

Now with HERE location services, the Citility mobile app has undergone a refresh to improve user experience by providing citizens with vital commute information such as precise Estimated Times of Arrival (ETA), the amount of time spent commuting, the amount of carbon emissions produced for each route, and even the number of calories one might burned on selected routes.

Shampa Choudhury, co-founder and CEO of Citility says, “At Citility, we strongly believe that having a multimodal transit and transportation network is the future of sustainable urban mobility. HERE Technologies has demonstrated strong product expertise, and we’re thrilled to be partnering with the mapping platform to improve our mobility solutions for cities and citizens alike. This sets us up on the right path to support India’s net-zero emissions target.”

Most recently, Citility has signed a memorandum of understanding (MoU) with India’s Ministry of Home and Urban Affairs (MoHUA) to host the mobile application at the India Urban Observatory with Bangalore Metro Rail Corporation Ltd (BMRCL) to promote carbon free rides in cities like Bangalore, Delhi, and other tier one Indian cities. The application will also be integrated with the National Common Mobility Card, and supported by Surat Smart City Development Limited (SSCDL).

Anjum Parwez, managing director at Bangalore Metro Rail Corporation Limited (BMRCL) says, “Bangalore is the city of innovation with a favorable entrepreneurial ecosystem and financial environment to establish and grow a business. BMRCL is happy to support Citility by enabling them to leverage our data to provide commuters with the best, safest or the most sustainable route to arrive at their destinations.”

Apart from its mobile app, Citility is also integrating location functionalities from HERE such as Map Rendering, Geocoding and Search, Routing, Transit, Tour Planning, and Positioning to provide city authorities with comprehensive, real-time location data across systems via a central dashboard. This dashboard will showcase deeper insights and real-time intelligent indexes on the level of road safety, traffic efficiency, and air pollution within cities to encourage the efficient movement of goods and people. The insight from this dashboard can be applied to decarbonise transportation and reduce overall congestion. In the long run, Citility also plans to roll out carbon credits and offer Carbon Credit-as-a-service to businesses and end users.

Neil Shah, vice president of research at Counterpoint Research says, “Although the Indian government has set a net zero goal for 2070 with respect to carbon emissions by laying the foundation with policies and support for several ‘carbon-free’ mobility initiatives, it is strong public-private partnerships across the broader ecosystem that will be key to realising this goal. Precise location intelligence is needed in order to accelerate things further. Players such as HERE Technologies will be instrumental in helping the Indian ecosystem offer cutting-edge technology to achieve the government’s net zero goals.”

Sachin Thukral, head of partner & alliances, Asia Pacific at HERE Technologies says, “Citility and HERE both share a common mission to foster safe and sustainable mobility within cities. We’re proud that our collaboration is setting the stage for future multimodal innovative partnerships, which is a key step to create the momentum needed to futureproof India’s mobility. With HERE location services, we’ll be able to support the government, mobility providers, and industry bodies to create better mobility options for citizens.”

The Citility mobile application is now available for download on the Google Play Store and Apple App Store in Surat, Bangalore, and will soon be available in Kolkata.

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