Withings internet-connected scales aim to make weight monitoring easy and fun

IFA Berlin, Germany and Paris, France — Withings is ushering in its next generation of internet-connected bathroom scales with the Wireless Scale WS-30. This scale combines Bluetooth and Wi-Fi connectivity to offer a seamless, PC-free experience, from installation to everyday use. The scale instantly recognises individual users and gives them access to exclusive Withings services in order to take control of their weight anywhere, anytime, using the new Withings Health Companion app.

With its Bluetooth and WiFi connectivity the new Withings Wireless Scale connects automatically, whether you keep it at home or take it with you on holiday – you don’t even require a PC to set it up, just a smartphone or tablet with Bluetooth.

Cédric Hutchings, co-Founder of Withings says: “With Wireless Scale, we have simplified even further the way people automatically assess how fit they are. Now anyone can enjoy the benefits of self-measurement in a really simple way without worrying about connectivity.”

This new smart bathroom scale is designed to popularise access to connected wellbeing. It features Withings Position Control™ technology, which offers visual feedback for users to properly position themselves for high-accuracy weighing. The scale provides an easy and secure access to weight and body mass index (BMI) data through the new free Withings Health Companion app. This has features such as goal-setting and coaching services. Weight graphs are generated automatically and are readily accessible, enabling users to easily control the evolution of their body mass, to stay motivated and stay in shape.

Said to be simple to use, all you need to do is step on it and the scale measurements are automatically recorded and made available in your personal account as graphs and tables. This scale is suitable for the whole family and can keep track of up to eight different profiles. You can keep your data private or share it with a doctor or a sports coach, for example.

In addition to the exclusive Withings services, users can take advantage of more than 60 partner apps and services compatible with Withings products. The apps include RunKeeper, dailyburn, Lose It!, and MedHelp.

Wireless Scale WS-30 will be available in late September 2012 in Europe from www.withings.com at a recommended retail price of €119.95.

a.weber@wkm-global.com

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